Discussion and debate are unfolding daily in the national business media, trade press and via social networks. Sparking conversation around your key words is a cost-effective, results-oriented approach to increasing visibility, enhancing credibility and driving your industry. Think of Google like a newspaper. On the right side are the advertisements. On the left side are the articles. Whether you are launching an online advertising or editorial campaign, hyperlinked key words is the common thread that runs throughout various media. And, like in the traditional newspaper world, you can pay outright for your “key words” to be read or you can claim them through creativity with the written word.